Home' Nufarm Annual Report : Nufarm Sustainabilty Report 2014 Contents INNOVATION
Innovation is a key theme of Nufarm’s corporate strategy and
is reflective of the evolution of our business. Our strategy talks
about ‘being innovative in everything we do’.
These facilities provide a step change
in our research capabilities with state-of
- the-art molecular research and trait
advancement capabilities. Dedicated
communication channels between
the two locations allow for fast and
efficient data transfer to maximise
our ability to use different analysis
techniques, share results and access
expertise. This connection of the
two sites ensures that the most
appropriate equipment can be
used and knowledgeable assessment
and analysis can be completed,
regardless of the sample location.
The goal of the Innovation Centres
is to support product development
and breeding programs, ensuring
a strong pipeline of elite hybrid
seeds that improve yields and deliver
significant downstream value to
farmers, processors and consumers.
Further developments are planned for
the Davis facility to develop a purpose-
built facility to better meet the current
and future needs of Nuseed’s business.
Long-chain omega-3 canola
The research collaboration between
Nuseed, the Commonwealth Scientific
& Industrial Research Organisation
(CSIRO) and the Australian Grains
Research & Development Corporation
(GRDC) continues its work to develop
a genetically modified canola to
provide a sustainable, renewable and
reliable source of high-quality DHA
omega-3 oil for human consumption.
Long-chain omega-3 fatty acids are
necessary for human health and have
traditionally been obtained by eating
wild fish. With increasing demand on
global ocean fish supplies, access to
high-quality long-chain omega-3 is
Land plant-based production via
canola is a sustainable, renewable
and therefore long term solution to
the growing demand for long-chain
omega-3 oils. Every hectare of
long-chain omega-3 canola is
expected to produce an amount
of oil equivalent to that produced
by 10,000 one-kilogram fish.
In 2013, progress was made towards
initiating small-scale field trials under
strictly controlled conditions that
comply with regulatory requirements.
We develop, manufacture and market
innovative and differentiated crop
protection products in every key
market around the world. While we do
not discover new chemical molecules,
we invest in the development of new
mixtures and formulations; improved
delivery systems; innovative packaging;
and other improvements that add value
for our customers.
Our efforts typically involve developing
safer, healthier and more efficient
formulations and applications. This may
be finding ways to reduce the quantity
of active ingredient in a product
through using an alternative solvent or
introducing slow release technology.
In other instances we may look at
increasing the concentration of an
active ingredient in order to reduce
volume. This has positive impacts on
the supply chain with less warehousing
space needed and reduced transport
deliveries which in turn reduces
Product innovation may also focus
on improving the health and safety
benefits of products. This was the
driver of our unique Sorbie technology
which is used to manufacture a blank
water dispersible granule, which
is then infused with a liquid active
ingredient to form a solid emulsifiable
concentrate. There are a number of
benefits of this granular technology,
but most importantly, it means that
the product is easier to control and
disperse and therefore less hazardous
Nuseed Innovation Centres
Nuseed, a wholly owned subsidiary
of Nufarm, is a global seed company
focused on improving food and feed
value through enhancing the value
of three crop types – canola, sorghum
and sunflower – by developing seeds
with improved performance and higher
downstream value. Nuseed’s research
and innovation efforts are focused on
creating better food, feed and fuel
solutions around the world.
As part of ensuring speed and
efficiency in our development
processes, Nuseed opened its
first Innovation Centre at Horsham,
Australia in October 2013. A second
Innovation Centre was also opened
in Davis, United States during the
At Nufarm, we define innovation as being different, better, faster, right.
Our approach to innovation means thinking about and doing things in
a different way; taking an alternate approach to solving problems and
challenging our thinking.
We are always looking for a better way to deliver our products and services.
It is one thing to be different, but we also need to be better in the way we
And because we work in a competitive industry where other companies are
also thinking about how to improve their businesses, we need to be faster.
Finding ways to overcome obstacles and shorten time frames gives us the
opportunity to capture the value of what we do as soon as possible.
Finally – and very importantly – we think innovation is about doing it right.
We don’t want to compromise the quality of our efforts. Attention to
detail, appropriate checks and consultation are all important in making
sure that when we set out to be innovative, we always get it right.
These clear innovation goals are relevant for all our teams, wherever we work
and whatever we do.
08 | NUFARM SUSTAINABILITY REPORT 2014
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